Archive for August, 2012

Then and Now

Fletcher’s Castoria  Midtown St. Louis 1987 Suddenly exposed through demolition of an adjoining building, this old sign appeared on the side of the old Grand-Olive Market. Here is a classic example of a commercial double-exposure or palimpsest, Fletcher’s Castoria painted over an earlier ad for Quaker Oats. The slogan “The Kind You Have Always Bought” […]

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